Site: Expedition Fiction
Category: Alternate Reality games/Viral Marketing
Sub-category: Batman v Superman

Batman v Superman ARG/viral marketing

(aka Lexcorp)

Intro

For the Batman vs Superman film, marketing has set up an in-universe site for LexCorp, the company of Bruce Wayne's rival Lex Luthor.  Below are the posts as the marketing/game progressed.

The posts

The Trailhead (Nov 3 2015): The game is afoot, but little is revealed.
Long awaited updated (March 9 2016): The site finally gets an update, and the beta test of LexOS starts,
Small update (March 20 2016): more tests for LexOs, but little else is revealed.
The end of the tests (Aprill 11 2016): The rest of the tests and a secret video to watch!













© 2014 Richard Aspden
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