Site: Expedition Fiction
Category: Alternate Reality games/Viral Marketing
Sub-category: Jurassic World: Fallen Kingdom

Jurassic World: Fallen Kingdom viral marketing

In the lead up to the release of Jurassic World: Fallen Kingdom, there's an in-universe sites created to promote the site:


Join the DPG! (9/12/2017): Start of viral marketing. Release of Dinosaur Protection Group site.

First email from the DPG! (21/12/2017): The viral marketing gets under way! Stay tuned for further updates.

DPG site finally up! (07/02/2018): The Dinosaur Protection Group site final goes up, anf the Jurassic World site gets a surprise update too!

DPG releases two articles! (14/03/2018): The Dinosaur Protection Group released two articles and a promotional video. #WeCanSaveThem

New article and an introduction! (09/04/2018): An intro to Zia and Franklin, and how Masrani Global fell. #ShouldWeSaveThem

New article and an introduction! (28/05/2018): National DInosaur Day, so adopt a diosaur! #AdoptADino

Final update and a wrap-up! (02/07/2018): Last update, and a short wrap-up of the viral marketing as a whole. #ExtinctionNow

© 2014 Richard Aspden
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