Jurassic World: Fallen Kingdom viral marketing
In the lead up to the release of Jurassic World: Fallen Kingdom, there's an in-universe sites created to promote the site:
- The Dinosaur Protection Group
- Jurassic World site (park map, includes work-around for non-US folks)
- Extinction Now
Join the DPG! (9/12/2017): Start of viral marketing. Release of Dinosaur Protection Group site.
First email from the DPG! (21/12/2017): The viral marketing gets under way! Stay tuned for further updates.
DPG site finally up! (07/02/2018): The Dinosaur Protection Group site final goes up, anf the Jurassic World site gets a surprise update too!
DPG releases two articles! (14/03/2018): The Dinosaur Protection Group released two articles and a promotional video. #WeCanSaveThem
New article and an introduction! (09/04/2018): An intro to Zia and Franklin, and how Masrani Global fell. #ShouldWeSaveThem
New article and an introduction! (28/05/2018): National DInosaur Day, so adopt a diosaur! #AdoptADino
Final update and a wrap-up! (02/07/2018): Last update, and a short wrap-up of the viral marketing as a whole. #ExtinctionNow